Safety Data in an Allegro Listing: GPSR Guide

A seller of children's accessories already has the manufacturer and responsible-person fields filled in, but is stuck on one field: "safety warnings and information". What exactly should go there? Copy the label from the Chinese packaging? Make up something generic? This is the most commonly underestimated part of GPSR — because contact details are simple, while safety content requires understanding both the product and the regulation.

This article focuses on safety data in an Allegro listing under GPSR (General Product Safety Regulation, EU 2023/988): what must be included, how to phrase it correctly in Polish, and how it differs from an ordinary marketing description.

Key points at a glance

• Safety data means warnings, instructions and identification information — not a sales description.

• GPSR requires it to be available to the buyer before purchase and in Polish.

• It covers: manufacturer data, EU responsible person data, warnings, pictograms and traceability.

• The content must relate to your specific product — copying generic phrases is risky.

What GPSR means by "safety information"

GPSR requires that the consumer receive information allowing them to assess and safely use the product. In the context of a distance-selling listing (which an Allegro listing is), this means a set of data visible before clicking "buy". It's not the same as a marketing description — it's about hard safety information.

What exactly must be included

Element	Example content
Manufacturer data	Brand name + manufacturer's address
EU responsible person	Company name, EU address, email/phone
Warnings	"Not suitable for children under 3 — small parts"
Safety instructions	"Do not charge unattended", "Protect from moisture"
Pictograms	Warning symbols matching the type of hazard
Traceability	Batch number / model / product type

Warnings — the hardest element

Warnings must correspond to the product's real hazards. For a toy, that's a warning about small parts; for a charger, about overheating risk; for a candle, about not leaving it unattended. Their source is the risk assessment, which you have to have anyway under GPSR. Without it, warnings will be either too sparse or arbitrary. We describe how to carry out a risk assessment in GPSR step by step — from product to compliance.

Language and form

• In Polish — this is the country where the product is made available; an English label from the factory isn't enough.

• Understandable — the consumer needs to understand the hazard and how to use the product safely.

• Specific — avoid generic phrases like "use as intended" with no real content.

• In the dedicated fields — not just in the free-text listing description.

Safety data vs marketing description — don't mix them up

A marketing description sells ("perfect gift, great quality"). Safety data informs about hazards and how to use the product safely. GPSR is only concerned with the latter. You can have a great description and still get restricted if the structured safety data is missing. We show where to enter it in the panel in GPSR on Allegro — how to add the required information.

Where to get the correct content

You have three sources: contact details (your own company + supplier), the risk assessment (your GPSR document), and knowledge of hazards typical of the product category. The most common bottleneck is translating the risk assessment into short, correct warnings in Polish. Ready-made templates tailored to the category, which you just fill in with your product's details, speed this up. We write about mistakes to avoid here in The most common GPSR mistakes made by Allegro sellers.

Frequently asked questions

What is safety data in an Allegro listing?

It's the set of information required by GPSR: manufacturer data, EU responsible person data, warnings, safety instructions, pictograms and product traceability. It must be available to the buyer before purchase and provided in Polish, in the listing's dedicated fields.

Can I copy warnings from the manufacturer's label?

Only if they're correct, complete and in Polish. Labels from Chinese factories are sometimes in English or contain generic phrases, so they need to be translated and adapted to the product's real hazards based on your risk assessment.

How does safety data differ from the listing description?

The listing description is marketing and encourages a purchase, while safety data informs about hazards and safe use. GPSR requires the latter in structured fields — a great description won't make up for missing warnings or responsible-person data.

Where do I get warning content if the product doesn't have any?

Warnings come from the risk assessment, which you have to carry out anyway under GPSR. Based on it, you formulate short, specific warnings typical for the product category. Ready-made templates tailored to the type of goods, which you fill in with your product's details, are helpful here.